Bas van Montfoort

Bas van Montfoort currently serves as the General Manager for the Benelux cluster at Electrolux Professional, overseeing P&L responsibility for food service and laundry equipment in the Netherlands, Belgium, and Luxembourg. With substantial experience in channel management and marketing-driven business implementations, Bas has occupied various roles within Electrolux Professional since 2004, including General Manager for Belgium & Luxembourg and account management positions. Additionally, Bas holds leadership positions as Chairman and Board Member at Grootkeuken Nederland, representing the Dutch foodservice equipment sector, and participates in the professional WEEE working group for Recupel. Prior experience includes serving as Chairman for Agoria Food Equipment and running a kitchen design business. Bas is educated in Product Development from Katholieke Hogeschool Limburg.