German Besoain Cadiz

German Besoain Cadiz is a seasoned professional with extensive experience in Trade Marketing and Business Intelligence, currently serving as Senior Channel Activation Manager at Electrolux since January 2013. In this role, German coordinates Trade Marketing investments and strategizes to enhance market share and floor space. Prior positions at Electrolux include Point of Sales Intelligence and KAM, where German focused on data analysis and managed major retail accounts. Previous experience includes roles at Grupo Progestion, Beiersdorf, and Unilever, highlighting expertise in training, supervision, and trade marketing strategies across various consumer brands. German holds a degree in Business Administration from Universidad Arturo Prat and additional certifications in Retail Operations and Category Management.