Hajar El Hanafi

Hajar El Hanafi is an experienced professional in data transformation and technology strategy, currently serving as the Data Transformation Lead at Electrolux Group since October 2021. Leading a data and AI transformation program, Hajar focuses on establishing a data-driven culture, effective data management, and modern AI platforms. Hajar also sponsors initiatives for Data and AI literacy and oversees the Data-driven Transformation Office. Previously, Hajar held key roles at EY, including Manager in Technology Strategy, and contributed to IT governance and project management initiatives. Hajar's career began with positions at Wavestone, Gifts For Change, and Fnac, culminating in a robust educational background, including a Generalist Master Degree in Industrial Engineering from INSA Lyon and an MBA management program at the Indian Institute of Technology, Madras.