Lorenzo Morales

Lorenzo Morales is an accomplished professional with extensive experience in digital marketing and web analytics. Currently serving as Senior Manager of Digital Marketing Infrastructure & Analytics at Electrolux since 2010, Lorenzo oversees website analytics, performance optimization, and site security while managing a team focused on A/B testing and conversion rate optimization. Previous roles include Manager of Digital Marketing Technology for Frigidaire.com, and various positions in web design, graphic design, and marketing at companies such as AAA Carolinas and Corning Incorporated. Lorenzo holds a Bachelor of Fine Arts degree in Communication Arts & Design from Virginia Commonwealth University, earned in 2001.