Will Sherwood-King

Will Sherwood-King is a seasoned marketing professional with extensive experience in brand and digital marketing, currently serving as the Brand Marketing and UK&I Lead at Electrolux Group since June 2018. Within this role, Will oversees both pre-purchase and post-purchase marketing strategies, managing teams responsible for ATL media, PR, and customer loyalty programs. Will previously held various marketing roles at Fossil Group, Inc., and Brew Agency Ltd., contributing to brand development and online marketing initiatives. Will began a marketing career at Converse and gained foundational experience as a marketing research assistant at Leapfrog Research and Planning, supplemented by a solid educational background with a BA (Hons) in Business Studies from the University of Portsmouth.