David Pekush

David Pekush has extensive experience in the gaming and consumer goods industries, currently serving as Senior Director of Commercial Strategy for EA SPORTS at Electronic Arts since June 2008. Overseeing a marketing team focused on localizing and implementing marketing strategies across Europe, South Africa, and Asia Pacific, David manages a portfolio of popular franchises including EA SPORTS Active, Tiger Woods Golf, and Madden NFL. Previously, David held the position of Director of Channel Strategy and Planning and served as Senior Product Manager, leading global marketing efforts for several high-grossing titles. Prior experience includes working as an Account Executive at Procter and Gamble, managing significant accounts in Canada. David holds a BA in International Studies and a BEd in Education from the University of Saskatchewan, as well as an MA in Organizational Leadership from San Diego State University.