Mason Kirksey

Mason Kirksey is a seasoned professional in pricing and sales analytics, currently serving as the Director of Pricing & Sales Analytics at Electronic Arts (EA) since November 2015, where responsibilities include leading pricing and promotions strategy for EA SPORTS global franchises. Previously, Mason held roles at EA as Senior Manager of Sales Analytics and Senior Sales Analyst, focusing on pricing and forecasting for the North American retail business. Prior experience includes analytics positions at Starbucks, where insights were provided to support retail strategies, and Retail Solutions Inc., where Mason drove ROI through data-driven initiatives. Mason's career began at Walmart, where significant contributions were made in talent development and project management, resulting in considerable cost savings and improved processes. Mason holds an MBA in Entrepreneurship and a B.S.B.A. in Organizational Leadership from the University of Arkansas.