Zorina Chen

Zorina Chen is an experienced marketing professional with a strong background in brand management and strategic communications within the gaming and automotive industries. Currently serving as the Director of Global Brand Management for Apex Legends at Electronic Arts, Zorina previously held positions as Senior Brand Manager for Apex Legends and Senior Brand Manager at Blizzard Entertainment, where expertise was developed in managing major gaming franchises such as Overwatch League. Earlier career roles included Vehicle Marketing and Communications for the Prius models at Toyota North America, engagement marketing for Lexus, and business development at bumble ink.