Fernando Parra Cardona

Fernando Parra Cardona is an experienced professional with a strong background in operations, client management, and team leadership. Currently serving as the Leader of Operations and Portfolio at Elenas since October 2020, Fernando oversees operations and portfolio management while coaching team development. Previous roles include establishing a new onboarding team for brands, managing key accounts for 30 brands, and conducting product analysis. Fernando also has entrepreneurial experience as the General Manager of Inmobiliaria Senderos from November 2018 to April 2023. Prior experience includes key account management at Uber, customer service positions at Soluciones Juridicas y Comerciales, Jazztel, and Colpatria Multibanca, showcasing a robust history in client interaction and support. Fernando holds a degree in Psychology from Universidad El Bosque and has certification as a Coach from Coaching Hall International.