Elevate Healthcare Marketing
Lorna Weir is a seasoned professional in the healthcare communications and consulting sectors, currently serving as a Founding Partner at Elevate Healthcare since November 2015, where expertise is applied to deliver swift and effective business solutions in the dynamic healthcare environment. In addition, Lorna is the Principal at LMW Consulting, providing commercial guidance to small to mid-size life science companies. Previous leadership roles include the presidency of Vox Medica from May 2009 to March 2015, and Dudnyk from August 1999 to April 2009, where Lorna significantly advanced creative healthcare marketing initiatives. Early career experience includes brand management at Deckers Brands and account supervision at Saatchi & Saatchi, along with analytical experience at Credit Suisse. Lorna holds an AB in History from Kenyon College and a Juris Doctor from the University of Maine School of Law.
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Elevate Healthcare Marketing
Elevate Healthcare is a strategic communications agency specializing in shaping and translating product objectives into actionable sales and marketing strategies that drive commercial results for our pharmaceutical, biotech, and medical device clients. Early on, Elevate recognized that identifying the best solutions for its clients could be achieved more efficiently and successfully with a leaner, more experienced senior team of strategists who bring immediate value in a highly focused manner. This requires top people from multiple disciplines all working together to provide a comprehensive view of the complexities of a dynamic healthcare landscape to more quickly identify business and brand opportunities that can have a significant impact on a client’s business, then translate, transform, and elevate the promise of those opportunities into real-world success. This is particularly true for challenger brands, an area of expertise for Elevate.