Rocío Fernández

Data BI Analyst Ssr at Elevva

Rocío Fernández has a diverse work experience spanning various roles and industries. Rocío started their career as a Freelance Graphic Designer in 2016, providing graphic design services to clients. In 2017, they joined Mirame a los ojos audiovisual as a Freelance Assistant for Art Direction and Production.

In 2018, Rocío became the Junior Art Director at Human - Full Agency -, where they worked until 2019. During this time, they gained experience in art direction and creative work.

From 2019 to 2021, Rocío co-founded and worked as the Creative Director at Frequency, a design and communication agency. Rocío was responsible for client management, presentation and budget creation, as well as coordination and production of projects.

Additionally, Rocío worked as a Marketing and Advertising Researcher at FIC Argentina from 2019 to 2020. Rocío joined Bitbi as a Consultant in BI and Data Analytics in 2021, where they played a pivotal role in forming the BI team and providing data solutions and visualizations for decision-making processes.

Rocío Fernández also has teaching experience at Universidad de Palermo. Rocío served as a teacher for various subjects, such as Publicity and Public Campaigns, from 2017 to 2019.

Most recently, Rocío commenced their position as a Data BI Analyst at Elevva in 2023.

Rocío Fernández has a diverse education history. In 2015, they attended the Universidad de Palermo, where they pursued a degree in Dirección de Arte Publicitaria, focusing on Diseño gráfico y Publicidad. Rocío completed their degree in 2017. Prior to that, from 2006 to 2010, Rocío completed their secondary education at the Instituto Pio IX, with a specialization in Communications.

In 2021, Rocío undertook further education in the field of information technology. Rocío pursued a degree in SQL and Data Analytics at Coderhouse, completing both programs within the same year.

In terms of additional certifications, Rocío obtained a certification in Tableau: Visualización de Datos y Storytelling para Negocios from Platzi in June 2022. In April 2022, they completed the Argentina Programa at CESSI - Cámara de la Industria Argentina del Software. In 2021, Rocío obtained a certification in Power BI esencial from LinkedIn and completed a course in Análisis y Diseño con SQL Server from EducacionIT. Additionally, they hold a Pedagogía certification from the Universidad de Palermo, although the specific month of completion is unknown. Rocío also obtained an APM certification from Finedu in 2014. Lastly, they hold a driver's license, specifically a Licencia de Conducir tipo B, issued by the Gobierno de la Ciudad de Buenos Aires.

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