Jimena Lluhí de la Concha

Jimena Lluhí de la Concha is an accomplished marketing professional currently serving as the Head of Creative Content and Brand Manager at Elica since November 2021. With a strong background in brand positioning, digital strategy management, and event planning, Jimena has effectively developed marketing materials for various audiences. Prior to Elica, Jimena held the position of Marketing Manager at Aet by Out Helping Solutions, overseeing brand management and implementing marketing strategies. Earlier experience includes a role as Community Manager at StartupMexico. Jimena holds a Bachelor's degree in Marketing from Tecnológico de Monterrey and a Bachelor of Business Administration from HEC Montréal, complemented by training as a Professional Baker from the Culinary Arts Institute of Argentina.