Guillaume Rocherieux

Guillaume Rocherieux is an accomplished automotive executive with extensive experience in operational management and business development. Currently serving as Directeur Général Opérationnel at Elite Auto since January 2023, Guillaume previously held several significant roles at Emil Frey France from June 2018 to December 2022, including Directeur Général Délégué for the Motorcar division, overseeing six concessions, and Directeur Opérationnel for the used vehicles unit. With a career spanning over two decades, key achievements include turnaround management of economically challenged concessions at Groupe Métin, leading successful sales initiatives at BMW-MINI locations in Toulon and Monaco, and driving commercial strategies as Chef de District for BMW Group France. An education background in finance and law complements Guillaume’s management expertise.