ELLVEE is a commercial advisory business for sport, culture, and entertainment. We work with international rights holders, sports bodies, and private & public entities to provide commercial solutions and services to senior leaders across the Middle East events landscape.

We support clients on
- Venue hosting deals
- Sponsorship deals
- Market entry and investment
- Concept development
- Commercial strategy
- Event impacts assessment

Our core values define who we are:
• Passionate: We care deeply about our people and work
• Reliable: We are dedicated and loyal to our clients
• Inclusive: We are committed to an inclusive and fun work environment
• Distinctive: We seek to be the best at what we do

Consulting

Events

Media & Entertainment

Sports

ELLVEE

Sam Hollis

Iain Higgins

Lyn Abou Al Hassan

James Plackett

Anushka Garde

Amanda Philippides

The Commercial Team at ELLVEE is responsible for driving revenue and forming strategic partnerships. Led by two Commercial Directors and a Sales & Partnerships Director, this team secures venue hosting and sponsorship deals, facilitates market entry and investment opportunities, and develops commercial strategies for clients. They also assess event impacts to optimize profitability and ensure exceptional value for our clients across the Middle East events landscape.

Commercial Team

Associates

Operations and Management

Commercial Team

About

Team members

Other teams at ELLVEE

Associates

Operations and Management