Paul Waters

Paul Waters serves as a Client Partner at Elmwood Brand Consultancy, leading projects in culture and B2B brand partnerships across various sectors, including travel, retail, and banking. With a strong background in brand architecture and transformation projects, Paul has previously held key roles at APS Group, where a new creative agency proposition was established, and at SLG Agency, where significant successes included brand repositioning for FTSE250 clients. Additional experience includes senior account management positions at Hemisphere Design & Marketing and the chase, complemented by advanced education in brand development and management.