Elmwood Brand Consultancy
Paul Waters serves as a Client Partner at Elmwood Brand Consultancy, leading projects in culture and B2B brand partnerships across various sectors, including travel, retail, and banking. With a strong background in brand architecture and transformation projects, Paul has previously held key roles at APS Group, where a new creative agency proposition was established, and at SLG Agency, where significant successes included brand repositioning for FTSE250 clients. Additional experience includes senior account management positions at Hemisphere Design & Marketing and the chase, complemented by advanced education in brand development and management.
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Elmwood Brand Consultancy
Elmwood is a global design consultancy working locally in London, New York, Shanghai and Singapore. We have over 40 years of experience, and our clients include Unilever, Haleon, Kimberly-Clark, Heineken, Danone and Mars. We believe tension is at the heart of powerful brands. We harness its energy—turning its potential into transformative design.