Rodrigo Martin Ergoyena

Rodrigo Martin Ergoyena is the CEO of ELOGIA (Viko Group) in Mexico since February 2023. Previously, Rodrigo served as Managing Director at Alkemy enabling evolution from May 2021 to January 2023. Rodrigo has extensive experience in management roles within the marketing and media sectors, including Director General de Negocio at Grupo Ontwice, where responsibilities included overseeing two agencies and managing multiple teams. Rodrigo has also held leadership positions at Contversion, focusing on operations across Latin America, and has a background in marketing, analytics, and media production with companies like El Armario de la Tele and Prisa Digital. Rodrigo holds a Master's degree in Multimedia Communication from Instituto Tracor-San Pablo CEU and a degree in Journalism from Universidad Complutense de Madrid.