Shelleen Shum

Shelleen Shum is an accomplished professional with extensive experience in forecasting and financial analysis. Currently serving as VP of Forecasting at EMARKETER since January 2014, Shelleen leads an 18-member team to enhance forecasting accuracy and expand both international and domestic coverage. Previous roles at EMARKETER include Senior Forecasting Director and Forecasting Director, where Shelleen developed training programs and proprietary forecasts in digital and mobile sectors. Prior to that, Shelleen worked as a Financial Analyst at Singapore Airlines, analyzing competitor financials and engaging with analysts and investors, and as an Account Manager at International Enterprise Singapore, assisting in the development of Singapore’s Infrastructure and Environment Sector. Shelleen holds a Bachelor of Science in Economics and Finance from Singapore Management University.