Tracy Tang McMaster

Tracy Tang McMaster is a skilled research professional with extensive experience in internet-related statistical analysis and global online advertising. Currently serving as Director of Research at eMarketer since January 2024, Tracy previously held the position of Senior Researcher at Insider Intelligence from February 2020 to February 2024 and at eMarketer from February 2001 to February 2020. Earlier roles include Client Services Researcher at Charity.ca and Trainer and Consultant at AIESEC, demonstrating a strong background in client relations and program marketing. Tracy holds a degree in Arts with a focus on Urban, Economic, and Social Geography from the University of Toronto.