Scott Elliott ✯ Digital Marketing, DTC Brand Growth Expert

President • Chief Operating Officer • Head of Marketing • Equity Partner at Emazing

Scott Elliott has a diverse work experience in digital marketing and brand growth. Scott Elliott ✯ started their career as the Founder and CEO of Hyper Street Technologies/GB Media, where they provided internet infrastructure and services to entrepreneurs and small businesses. During their time there, they successfully marketed internet services and established a recurring revenue stream through PPC marketing.

After that, Scott joined Morgan Stanley as a Financial Advisor, where they marketed financial advisory services to high-net-worth individuals using both digital and non-digital marketing channels. Scott Elliott ✯ created a branded value proposition that helped their team acquire new fee-based clients and managed the client relationship journey to increase client retention.

Scott then transitioned to EmazingGroup, where they held multiple roles including President, COO, Head of Marketing, and Equity Partner. Scott Elliott ✯ was responsible for the marketing strategy and P&L of all Emazing Group brands. Under their leadership, annual sales skyrocketed from $4M to $43M, and total DTC eCommerce sales exceeded $150M. Scott Elliott ✯ was also recognized on the Inc. 5,000 list of fastest-growing private companies for seven consecutive years.

In addition, Scott played a crucial role in the merger and acquisition of INTO THE AM Clothing as part of the Emazing Group.

Following their time at EmazingGroup, Scott worked as an Ecommerce Consultant, providing strategic consulting for direct-to-consumer eCommerce brands, specifically focusing on digital marketing, strategic planning, and team building for iHeartRaves and EmazingLights.

Scott Elliott completed their Bachelor of Arts (B.A.) degree in Political Science at Western University from 1989 to 1993. In addition, they have obtained several certifications from Facebook, including Facebook Certified Digital Marketing Associate, Facebook Certified Creative Strategy Professional, Facebook Certified Media Buying Professional, and Facebook Certified Media Planning Professional in January and February 2021.

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Timeline

  • President • Chief Operating Officer • Head of Marketing • Equity Partner

    November, 2014 - present

  • Ecommerce Consultant

    June, 2012