Serene Lee

Serene Lee is an accomplished marketing and business leader with extensive experience across various sectors, including healthcare, consumer goods, and aesthetics. Currently serving as General Manager for South East Asia and Pakistan at embecta, formerly Becton Dickinson Diabetes Care, Serene previously held the position of Business Director at BD, where responsibilities included overseeing the South East Asia and Pakistan markets. Prior roles include Senior Manager of Regional Marketing at Merz Aesthetics, focusing on brands such as Belotero and Radiesse, and a significant tenure at Nestlé, where responsibilities encompassed leadership in marketing with P&L accountability for MILO, as well as regional consumer care activation for Nestlé Health Science. Serene's career also includes key positions at GlaxoSmithKline Consumer Healthcare and other leading firms, emphasizing strategic marketing, market expansion, and consumer insights. Serene holds a Bachelor of Business degree in Marketing from Nanyang Technological University.