Anja-Maria Hastenrath

Anja-Maria Hastenrath is the Founder and CEO of embedded PR, a global strategic communications agency specialized in advising B2B technology companies within the electronics, manufacturing, and renewables sectors since October 2004. With a robust background in public relations, Anja-Maria has held key roles including Vice Chair of the Marketing Working Group at eSync Alliance, where strategic messaging and marketing initiatives significantly increased the organization's visibility in automotive electronics. Prior experience includes leading the Technology Practice at Porter Novelli in Germany, overseeing high-profile PR for major clients at Positio PR, and contributing to TSMC's European market expansion as a Senior Executive Consultant. Anja-Maria's earlier roles include managing technical support for National Semiconductor and supporting M&A operations at ING Barings. Anja-Maria holds degrees from prestigious institutions, including the University of Cambridge and Quadriga University of Applied Sciences.