Bill McCann

Director Of Provider Communications at EmblemHealth

Bill McCann has a diverse work experience spanning various industries. Bill began their career as a photojournalist at Home Reporter and Sunset News from 1989 to 1992. Bill then worked as an Editorial and Media Affairs Coordinator at American Red Cross Greater New York from 1992 to 1996, earning the national Communications Excellence Award twice. Bill continued their communications career as a Publications Manager at Mount Sinai Beth Israel from 1996 to 1998, where they oversaw publications and collaborated with medical staff.

From 1998 to 2002, McCann served as the Director of Communications at Saint Vincent Catholic Medical Centers of New York, managing media and community relations and leading communications efforts following the 9/11 terrorist attacks. Bill then transitioned into the finance industry, working as a Portfolio Manager and Financial Planning Representative at Citigroup, Prudential Securities, and MetLife from 2002 to 2008. During this time, they focused on sales and marketing, identified new business opportunities, and partnered with local media and business groups.

McCann's career shifted back to the healthcare industry in 2008 when they joined Healthfirst as the Assistant Director of Corporate Communications. Bill later assumed the role of Senior Manager, Digital and Provider Communications, where they developed provider engagement strategies and contributed to the establishment of the company's Digital Marketing group. Bill left Healthfirst in 2018 to become the Director of Provider Communications at EmblemHealth, where they lead a remote team and shapes messaging for the organization's national network of contracted hospitals and healthcare practitioners. In this role, they collaborate with business leaders to design and implement comprehensive communications strategies, including campaigns for new digital tools and a secure Salesforce-based portal. Overall, McCann's work experience showcases their expertise in communications, media relations, crisis management, and business development.

Bill McCann has a BA in Journalism from New York University. Bill also received Leadership Development training from the American Management Association (AMA). Additionally, they attended Stuyvesant High School, though no degree or field of study is specified. Bill has obtained several certifications, including "Generative AI Approaches to Business Challenges," "Introduction to Artificial Intelligence," and "Introduction to Generative AI with GPT" from LinkedIn in 2023. In 2018, they obtained the "Advanced Social Advertising" certification from Hootsuite Academy, and in 2017, they received the "Reputation Management" certification from the Public Relations Society of America (PRSA). In 2016, they obtained the "Advanced Strategic Marketing" certification from the American Management Association. Furthermore, they earned the "Lean Six Sigma Green Belt" certification in 2013. One additional certification, "AI in Business Essential Training" from LinkedIn, does not mention the year of attainment.

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