Lee Guinchard

Chief Executive Officer at Embracer Freemode

Lee Guinchard's work experience includes serving as the Chief Executive Officer at Embracer Freemode since August 2022. Lee previously held the role of Co-Founder & CEO at Aionic Labs Inc from 2020 until August 2022. Before that, they were the Founder Owner of Silicon 9 LLC from 2017 until August 2022. Lee also worked as the Chief Operating Officer at Deep Sentinel from 2017 until 2020. Prior to that, they held various roles at Activision Blizzard, including Head of Studio - Red Octane Design and VP of Hardware, from 2006 until 2017. Lee founded and served as the President of Joytech at Take-Two Interactive Software, Inc. from 1999 until 2006. Before that, Lee was the Founder & Managing Director of LDA Distribution Ltd / Joytech Europe Ltd from 1991 until 1999. Lee began their career in operations roles at Donaldson, Lufkin & Jenrette and Dean Witter Reynolds Inc. in the early 1990s. Lee also served in the Royal Air Force as sac from 1987 until 1989.

Lee Guinchard has pursued education in Computer Systems Networking and Telecommunications at the Royal Air Force.

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