Jatinder Sidhu

Jatinder Sidhu is a seasoned Chief Operating Officer with extensive experience in the hot tub and spa industry. Since September 2019, Jatinder has served at Beachcomber Hot Tubs, driving strategic execution to align operational goals with the CEO's vision. In addition to this role, Jatinder acts as a Special Advisor to the President at EMC Business Solutions LLP, focusing on empowering independent dealerships through advanced technology in capital finance lending, sales, and marketing. Previous positions include various executive roles at Coast Spas Manufacturing, Inc., and operational management at Beachcomber Hot Tubs and PMC-Sierra. Jatinder's career demonstrates a strong capability in addressing complex challenges and fostering organizational change.