Valéria Gonzaga Loiola

Valéria Gonzaga Loiola is an experienced CRM Specialist with a robust background in project management and marketing strategy. Currently at emDia, Valéria leads the reimplementation of Salesforce, Get Response, and Plusoft tools, focusing on data optimization and 360º service delivery. Previously, Valéria served as a CRM Analyst at Makro Atacadista, managing campaign execution and client journeys. Valéria's early career included positions at Nielsen, Eutectic do Brasil, and Honda Forte, where Valéria honed skills in marketing, customer service, and cross-departmental collaboration. Valéria has academic qualifications in Neuromarketing, Marketing (MBA), and Business Administration.