Elena Hale

Elena Hale serves as the Managing Director and Chief Marketing Officer at Emerson Collective since December 2016, focusing on education, immigration, environmental issues, and social justice initiatives. Additionally, Elena holds the position of Senior Advisor for Brand & Communications at NIA TERO Foundation, working to secure Indigenous guardianship of vital ecosystems, and serves as a Board Member for the Ad Council. Prior to these roles, Elena was the Founder and Managing Director of MAL\FORGOOD at TBWA\Media Arts Lab, where a new agency model aimed at transforming brands into social movements was developed, alongside being a Founding Partner and Chief Strategy Officer at TBWA\Media Arts Lab. Notable campaigns associated with Elena include the launch of key Apple products and the iconic iPod Silhouettes campaign. Elena's earlier experience includes significant roles in account planning and creative production at TBWA\Chiat\Day, Wieden + Kennedy, and Nike, with a focus on brand strategy for major clients. Elena graduated from Scripps College in 1994.