Deborah Keay

Deborah Keay is an accomplished marketing executive with extensive experience in the financial services and fintech sectors. Currently serving as Managing Director and Chief Marketing Officer for JPMorgan Chase & Co.'s International Consumer business, Deborah focuses on enhancing customer experiences through digital banking. Previous roles include Chief Customer & Growth Officer at Santander UK and interim CMO/CGO at Candid Consumer, where expertise in go-to-market strategies for early-stage fintechs was showcased. Deborah also held the position of Chief Marketing Officer at Starling Bank, leading brand and marketing strategies for a challenger bank. Additional experience includes serving as Venture Partner at AngelsCube and Board Advisor at Amondo, along with significant leadership roles at Candid Consumer and DigitasLBi. Deborah holds a BA (Hons) in History from Lancaster University.