Sandi Goldfarb

An award-winning communications professional, Sandi has more than 25 years of experience working in a variety of settings, including advertising, public relations and marketing firms, cultural institutions, and government agencies. She has secured coverage for clients from top-tier outlets such as the Today Show, Good Morning America, the New York Times, the Boston Globe, the Chronicle of Philanthropy, NPR and the Washington Post.

Today, Sandi directs Rasky Partner’s nonprofit, education and consumer practice, representing a diverse group of clients including Massachusetts General Hospital, the Museum of Science Boston, and the University of Massachusetts Amherst.

Prior to joining the firm, Sandi directed an independent consulting practice, Goldfarb Communications Group (GCG), providing strategic communications and media relations support for clients including Zipcar, the National Park Service, and the Judge Baker Children’s Center. Additionally, GCG collaborated with advertising, television production, consulting, and communications firms on major campaigns for CNN, the Ford Motor Company, and the Boston Pops among others.

GCG was founded following Sandi’s tenure as head of Communications and Member Services at the New England Aquarium where her responsibilities included media and community relations, television production and book publishing.

Sandi is the recipient of The Bulldog Reporter Award for Excellence in Media Relations, the Public Affairs Award from the Publicity Club of New England, The Bulldog Reporter Award (Honorable Mention) for New Product Launch, the PR News Nonprofit Award (Honorable Mention), two national awards (Silver) from The Bulldog Reporter in the Best Special Events Category, the Silver Bell from the Publicity Club of New England, and the Distinguished Alumni Award from Emerson.

An Emerson graduate and an active alumna, Sandi currently serves as Vice Chair of the Advisory Board and as a member of its Executive Committee. She is Past President of Emerson’s Alumni Board of Directors and served as the alumni representative to the Board of Trustees.