Mandar Darade

Mandar Darade has extensive work experience in various roles within the financial and digital marketing sectors. Mandar currently serves as the Chief Operating Officer at EmerTech Innovations since 2021. Prior to this, they held multiple positions at Citibank India, starting in 2014.

At Citibank, Mandar worked as a Social Media Manager from May 2014 to February 2023. Mandar played a crucial role in digital sales and digital cross-selling of credit cards and lending products. Mandar focused on acquiring new customers through various digital channels, including merchant partners, paid and organic media. Mandar also worked on enhancing customer user experience and journey to drive higher sales.

From June 2018 to December 2020, Mandar served as the Digital Sales Manager at Citi India, where they further contributed to digital sales and cross-selling efforts. Mandar also served as a Social Media Manager from June 2016 to June 2018, spearheading social media marketing management with a focus on measurable results and tests. Mandar managed marketing activities on platforms such as Facebook, Instagram, Twitter, and LinkedIn, with an emphasis on branding, customer service, digital sales, and personalized campaigns.

Additionally, Mandar worked as the Manager of Strategic Partnerships from June 2015 to June 2016, managing key partnerships with companies like MakeMyTrip, Flipkart, Zomato, EazyDiner, and Airbnb. Mandar worked on offer campaigns and executed them across digital and offline media channels.

Furthermore, Mandar held the position of Digital Project Manager from June 2014 to June 2015. In this role, they focused on activating customers in Citi internet banking and mobile banking channels through offline and online campaigns. Their data analysis and segmentation strategies led to personalized and targeted messaging, resulting in the overachievement of digital activation targets and a decrease in physical statements.

Overall, Mandar Darade has a successful track record in operational leadership, digital sales, social media management, strategic partnerships, and project management.

Mandar Darade completed their education starting from 2007 to 2011 at the Government College of Engineering Aurangabad, where they pursued a Bachelor of Engineering (BE) degree in Computer Science. Later, from 2012 to 2014, Mandar attended the Faculty of Management Studies - University of Delhi, where they obtained a Master of Business Administration (MBA) degree with a specialization in Marketing/Marketing Management, Generals.