Emirates Development Bank (EDB)
Heba Alaa is an experienced professional in the finance and real estate sectors, currently serving as a Direct Sales Associate in the Home Finance Department at Emirates Development Bank since December 2023. Prior experience includes roles as a Mortgage Consultant at DAMAC Properties from June 2021 to November 2023, and a Property Consultant at Danube Properties in early 2021, where responsibilities involved assisting clients in making informed property-purchasing decisions. Heba's career also includes significant experience as a Wealth Advisor at DAMAC Properties from February 2018 to January 2021, where coordination with international branches was key. Additional roles span customer service and sales in various financial sectors, including positions at Richgate Forex, STOCK CENTER (FOREX), Delta Life Insurance, ACE Life Insurance Co, and Crédit Agricole Brie Picardie. Heba holds a Bachelor's degree in Law from Zagazig University, earned between 2003 and 2007.
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Emirates Development Bank (EDB)
Emirates Development Bank (EDB) is the UAE’s development bank, a key financial engine for the economic development and industrial advancement of the nation. Our mission is to foster a healthy, sustainable, and self-reliant economy through the provision of financing solutions to SMEs and corporates domiciled in the UAE and engaged in any of our five strategic priority sectors. These include advanced technology, food security, healthcare, manufacturing and renewables. Given its developmental mandate, the Bank is not-for-profit, offering patient capital and favourable financing terms to our clients. EDB provides direct financing solutions to all clients and also indirect financing solutions to SMEs through guarantees to our commercial banking partners. We go one step further by fostering the UAE entrepreneurship ecosystem with our unique digital banking product suite tailored to start-ups and also non-financial education and mentoring programmes aimed at advancing creditworthiness and financial literacy. As the UAE’s development bank, EDB seeks to attract and retain the best talent through a supportive culture and continuous professional development opportunities. The Bank’s employees are united by the shared commitment to develop the UAE economy, a goal which is embedded in every aspect of their work and fills them with a sense of pride. Emirates Development Bank’s vision is to be a key financial engine dedicated to the economic development and industrial advancement of the UAE.