Anshika Gupta

Anshika Gupta is an accomplished professional with extensive experience in analytics, particularly in the financial and healthcare sectors. In the current role as Head of Retail Products Analytics at Emirates NBD, Anshika is responsible for managing analytics projects related to credit cards and has developed the award-winning Multiplier Effect framework. Previously, at Axis Bank, Anshika held positions including Assistant Manager in Business Analytics and Senior Manager in Card Analytics, leading initiatives that significantly boosted loan booking amounts and improved customer engagement. Anshika's career began at Ma Foi Analytics, with expertise in developing marketing analytics solutions and automated tools, and also includes positions at Genpact and TRAI, focusing on market research and data analysis. Anshika holds a Master’s in Economics from Gokhale Institute and a Bachelor’s degree from Delhi University.