Kate Chernavina

Kate Chernavina is a seasoned professional with extensive experience in marketing and business development. Currently, Kate serves as the Founder of the Russian Chamber of Commerce Shanghai and HOW-TO-CHINA, an exclusive digital marketing club. As Marketing Director at HI-COM, responsibilities encompass overseeing marketing activities and developing innovative campaigns for clients. In academia, Kate holds positions as an Invited Professor at emlyon business school and a Professor at ESSCA Ecole de management, specializing in digital marketing and digital transformation courses. Prior experience includes leadership roles at Gramas (Shanghai) Food Co. Ltd. and Unimod Event and Brand Experience. Kate earned a Bachelor of Arts in International Business with a focus on Chinese language from Xiamen University and a Master's degree in International Business Management from Beijing Normal University.