Laurent Muckensturm

Laurent Muckensturm serves as the Head of Sales for South Europe and New Markets at JACK WOLFSKIN, focusing on business development and market expansion across diverse regions including South Europe, Latin America, and Asia. Additionally, Laurent is the Founder of DRIVE S&L, providing external sales and marketing direction within the sport and lifestyle industry, particularly with the launch of JACK WOLFSKIN in France. As a speaker at EMLyon and INSEEC SPORT, Laurent shares expertise on sporting goods product marketing and distribution strategies in Europe. Previously held positions include Product Marketing Director at BABOLAT, where strategic initiatives for footwear and apparel were established, and various leadership roles at PUMA, including Strategic Planning Director and Merchandising Director across different markets. Laurent's academic background includes degrees in commercial engineering, digital marketing, and sports management from esteemed institutions.