Nick Reid is a seasoned professional in audience development and strategic planning within the digital landscape, currently serving as Senior Director at Paramount's Nickelodeon Digital Studio since May 2020. Reid has effectively spearheaded franchise initiatives for major properties such as Avatar: The Last Airbender and SpongeBob Squarepants, significantly contributing to a 17% year-over-year increase in global consumption. Past roles include Director and Senior Manager at Nickelodeon Digital Studio, where Reid led initiatives across multiple YouTube channels and developed impactful marketing campaigns, including a collaboration for the Super Bowl LVIII simulcast. Additionally, experience includes influencer marketing and content strategy at Frederator Networks, project management as a Junior Video Producer at Situation, and a solid educational foundation with a Bachelor of Arts in Theatre from Michigan State University. Current affiliations include membership in organizations such as the Academy of Television Arts & Sciences and the Producers Guild of America.
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