Senior Content Manager (m/f/d)

Marketing · Berlin, Germany

Job description

Your Role 

As a Senior Content Manager, you will lead the strategy and execution of impactful content that communicates complex IoT concepts in an engaging and accessible way. Collaborating across teams, you’ll craft a narrative that drives business goals, aligns with industry trends, and enhances our brand presence. 

  • Develop and refine content strategies aligned with business objectives and industry trends 
  • Explore innovative formats and new opportunities to boost engagement 
  • Collaborate across teams to uncover and craft impactful stories 

Your Impact 

Your work will shape our messaging, engage audiences, and establish our leadership in the IoT space. 

  • Simplify Complexity: Translate IoT technologies into clear, engaging, and technically accurate content for various personas 
  • Channel Optimization: Oversee content creation across platforms such as the website, social media, email, and webinars, tailoring it to audience behaviors 
  • Agency Collaboration: Partner with external agencies to ensure content aligns with goals and timelines 
  • Data-Driven Insights: Define and track content performance metrics, iterating based on insights 
  • Thought Leadership: Monitor industry trends and create timely content that positions us as innovators 

Your Skills 

You bring expertise, creativity, and strategic thinking to the table. 

  • Proven experience in content strategy or content marketing 
  • Ability to translate complex technical topics into engaging narratives 
  • Strong writing and editing skills with a diverse portfolio 
  • Expertise in managing multi-channel content strategies and SEO principles 
  • Exceptional project management and organizational skills 
  • Experience collaborating with teams and managing external agencies 

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