Katie S. has extensive experience in content strategy and digital communications, having held various senior positions since the late 1990s. Notable roles include Website Manager at NMSI, Factual Editor for New Media at Channel 4, and multiple leadership positions at Imagination, where responsibilities spanned strategic and creative oversight. Currently, Katie serves as Head of Creative Strategy and Insight at Emota, focusing on research and experiential strategies, and as Head of Creative Strategy at WRG. Additionally, Katie is Secretary and Board Member for the Experiential Marketing Measurement Coalition. Educational qualifications include a Certificate from Copenhagen Business School, a Diploma Level 4 from the Chartered Management Institute, and a Specialization from the Institute For The Future.
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