Karolina Sypniewska

Karolina Sypniewska is a seasoned marketing professional with extensive experience in performance marketing and PPC management. As a Senior PPC Specialist at Emoti Group since December 2023, Karolina specializes in Google Ads across multiple markets, holding previous roles such as Performance Marketing Specialist at LPP S.A., where responsibilities included budget management, audience planning, A/B testing, and optimization of various advertising platforms. With a background in SEM from Virtal Sp. z o.o. and early experiences in graphic design and social media management, Karolina has developed strong analytical skills and a collaborative approach, working closely with design and content teams to enhance brand visibility. Karolina holds a Master's degree in Journalism and Social Communication and a Bachelor's degree in Cultural Studies from the University of Gdansk.