Emotiva
Gaia De Toma has work experience in various roles and companies. From May 2018 to July 2018, they worked as a Responsabile marketing via email at Competere.eu - Policies for sustainable development. In July 2019, they held a role as MBS- Assiastant at Napoli 2019 Summer Universiade. Starting from November 2020 to November 2021, Gaia served as a Business Development Analyst and Business Development Associate at PANTA RAY, where they were responsible for marketing activities such as planning marketing strategies, managing web assets, creating and sending newsletters, and analyzing data. Additionally, they handled sales activities, including identifying new opportunities, managing correspondence with clients, and conducting commercial meetings. Currently, Gaia is engaged at Emotiva since October 2022, working in Sales and Business Development.
Gaia De Toma obtained their Laurea Triennale in Marketing from John Cabot University, where they studied from 2017 to 2019. In 2018, they also attended the University of San Diego for one cycle and obtained a Laurea L in Marketing. Additionally, Gaia has earned several certifications, including Google Analytics from CIM | The Chartered Institute of Marketing in May 2022, Attestato di Partecipatione al Web Focus: Il Marketing Digitale per l' Export from ITA - Italian Trade Agency in January 2020, ENLUS 2 from John Cabot University in December 2017, C1 from Cambridge Assessment English in December 2016, and Dele B2 from Cervantes Escuela Internacional in May 2016.
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Emotiva
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Emotiva is a deep tech artificial intelligence company specialized in measuring human's attention and affective states.It has developed computer vision and machine learning algorithms to detect and analyze micro facial movements encoded as Action Units (AUs), units of activation of a muscle or muscle groups that configure the expression of anemotion.Considering emotions a value of absolute importance, Emotiva has established the ethical-scientific committee that oversees the development of technology and ethics of artificial intelligence, taking into account the aspects related to privacy and GDPR laws.Emotiva actively collaborates with the PHuSE Lab, the Computer Science department of the University of Milan, and the top Italian Universities in computer vision and robotics fields for R&D activities.Emotiva has developed EmPower, a SaaS platform in media analytics, to analyze emotional responses and measure people's attention levels while watching content. It has made a process that used to be complex and costly, easy and fast. Today it is possible to get insights on unconscious response in just a few clicks. Thanks to EmPower, companies make more accurate decisions and avoid wasting their budget on target segments that are poorly connected emotionally or lack attention.