Emotiva
Lorenzo Corbo's work experience includes serving as the COO and Co-Founder at Emotiva since 2018, where the company focuses on increasing customer conversions through the power of emotions. Prior to this, they co-founded White Label, an integrated communication agency specializing in emotional marketing, from 2007 to 2020. Lorenzo also worked as a partner at Ermes srl, a networking project focused on sustainable tourism development, from 2007 to 2013. Lorenzo has experience as an independent marketing consultant and has worked with various clients including Airc, Borsa Italiana, Citibank, Emergency, Fineco Bank, and Virgilio. Lorenzo began their career as a creative at WLF > Brand Portal Network and Pirella Göttsche Lowe.
Lorenzo Corbo attended Accademia di Comunicazione from 1994 to 1997, but did not obtain a degree or specify a field of study. Additionally, they attended Istituto Giacomo Leopardi, although the dates and details of this educational experience are unknown. In terms of additional certifications, Lorenzo obtained a certification in "Emotions: a Philosophical Introduction" from Coursera in March 2019. Lorenzo also pursued a certification in "Codifica delle espressioni facciali" from Accademia NeuroComScience, although the completion dates are not provided.
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Emotiva
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Emotiva is a deep tech artificial intelligence company specialized in measuring human's attention and affective states.It has developed computer vision and machine learning algorithms to detect and analyze micro facial movements encoded as Action Units (AUs), units of activation of a muscle or muscle groups that configure the expression of anemotion.Considering emotions a value of absolute importance, Emotiva has established the ethical-scientific committee that oversees the development of technology and ethics of artificial intelligence, taking into account the aspects related to privacy and GDPR laws.Emotiva actively collaborates with the PHuSE Lab, the Computer Science department of the University of Milan, and the top Italian Universities in computer vision and robotics fields for R&D activities.Emotiva has developed EmPower, a SaaS platform in media analytics, to analyze emotional responses and measure people's attention levels while watching content. It has made a process that used to be complex and costly, easy and fast. Today it is possible to get insights on unconscious response in just a few clicks. Thanks to EmPower, companies make more accurate decisions and avoid wasting their budget on target segments that are poorly connected emotionally or lack attention.