Karen Pevenstein

Karen Pevenstein is a strategic communications consultant with more than 20 years of experience in public relations, brand marketing and broadcast journalism. A master storyteller spanning multiple industries including retail, financial services, and lifestyle, she has a proven track record of elevating brands and reputations in Fortune 100 and startup settings. She specializes in building communications strategies and thought leadership platforms for B2C and B2B clients working across organizations supporting teams from marketing, and sales to C-suite leadership.

Previously she served as Director of Public Relations for Liberty Mutual Insurance where she led the external promotion of national and global initiatives related to product launches, innovation, and brand marketing. Prior to Liberty, Karen led PR for Staples’ back-to-school, holiday and celebrity cause marketing campaigns as well as launches with brands such as Amazon, Microsoft, and Martha Stewart.

Karen began her career in television news and sports as a producer at stations in Monterey, CA (NBC) and Boston, MA (CBS) before transitioning to communications.

She graduated cum laude from Villanova University with a degree in Communication and a minor in French. She is also an entrepreneur who translated her love of France into an award-winning business as the founder of Louis Sel (www.louissel.com). Louis Sel imports specialty sea salts from Brittany and has been featured in Forbes, The Boston Globe, and Cooking Light.