Derek Kent

Derek Kent has a diverse work experience spanning over several years. Derek has held various leadership roles in renowned companies and organizations.

Starting with their most recent position, Derek Kent is currently the Head of Creative Integration at Empire Company Limited. In this role, they take charge of overseeing the creative strategy and agency management for integrated go-to-market plans. Derek collaborates with different teams and leads across various regions in Canada, as well as the Loyalty, Corporate Citizenship, and Sponsorship teams.

Prior to their current position, Derek Kent founded Alter Empire Inc. in 2019. As the Founder of this strategic brand communications company, they played a significant role in bringing brand stories to life. Derek orchestrated all brand communication practices, from marketing to PR to digital, in order to create emotional stories that resonate in every channel.

Before Alter Empire Inc., Derek Kent served as the Head of Brand Communications at Restaurant Brands International (RBI), one of the world's largest restaurant companies. Their responsibilities included driving an integrated brand communication strategy and roadmap to generate growth. Derek played a crucial role in rebuilding Tim Hortons, one of Canada's beloved and iconic brands, in Canada and globally.

Prior to their time at RBI, Derek Kent was the Chief Marketing Officer (CMO) at the Canadian Olympic Committee. As CMO, they focused on generating revenue and strengthening the equity of the Canadian Olympic Team brand. Derek achieved this by creating deep connections between fans, athletes, and sponsors through various marketing programs, advertising campaigns, and innovative corporate sponsorship initiatives.

Derek Kent also had a successful tenure at Nike, Inc., where they held multiple positions. As the US Media Relations Director, they led corporate communications and media strategy for global product and retail store launches, while also counseling top executives on messaging and strategy. Derek played a pivotal role as the primary North American spokesperson for Nike, representing the company to global business and sports media.

Additionally, Derek Kent served as a Vice President at Veritas Communications, where they managed the agency's financial direction, corporate strategy, and marketing. Derek successfully executed public relations strategies and product launches for popular multinational brands.

Lastly, Derek Kent began their career in the Government of Canada, specifically as a Press Secretary and Political Advisor in the health sector. Derek worked closely with the Minister of Health, serving as the lead spokesperson and assisting in the development of key messages and press materials.

Overall, Derek Kent's work experience demonstrates their expertise in brand communications, strategic leadership, and generating revenue for renowned brands and organizations.

Derek Kent completed their Bachelor of Arts degree in Political Science and Government from Western University in 1992.