Hilary Reed

Hilary Reed has extensive experience in the marketing and sales industry. Hilary started their career with Peruzzi Auto Group in 2001 as an Internet Sales and Marketing Manager, where they worked until 2004. Hilary then joined Inspire Federal Credit Union in 2004 as the Chief Marketing Officer, a role they held for over a decade until 2015. In 2015, Hilary became the CEO of EmpowerFi, a data-driven marketing firm specializing in financial institutions. Throughout their career, they have utilized artificial intelligence and machine learning techniques to predict consumer behavior and provide actionable insights for enhanced return on marketing investment.

Hilary Reed attended Penn State University from 1998 to 2002 and studied Marketing/Advertising. After that, they pursued a field of study in Graphic Design at The Art Institutes, although the specific years of attendance are unknown.