Dilan Dionisio

Dilan Dionisio is an experienced CRM Analyst currently employed at Farmácias Pague Menos since February 2023, proficient in developing and implementing multichannel communication strategies focused on customer lifecycle, engagement, and retention. Expertise includes managing automated journeys and campaigns using Salesforce Marketing Cloud and Insider, conducting data segmentation with SQL, and creating analytical reports to assess campaign performance. Prior roles include CRM Junior Analyst and Growth Junior Analyst with responsibilities encompassing campaign strategy formulation, user experience enhancement, and process automation. Dilan has a background in customer success and leadership roles, holding a Bachelor's degree in Administration with a focus on Business and Marketing from UniCesumar, expected to complete in June 2025.