Melina Menezes

Melina Menezes currently serves as the Head of PR, Content Marketing, and Community Management at Farmácias Pague Menos, where strategic leadership focuses on content creation, social media management, influencer marketing, live commerce, and public relations for a leading Brazilian pharmaceutical retailer. Melina's extensive experience includes roles such as Head of Marketing at Hostweb Data Center, where responsibilities encompassed budget management, strategic planning, and external communication strategies, and Senior Communications Analyst at SAS Plataforma de Educação, focusing on communication planning and SEO content writing. Previous positions include Communications Analyst at Advance Comunicação and AD2M Comunicação, as well as Executive Producer at Sistema Jangadeiro de Comunicação and TV DIARIO, where Melina developed media strategies and led content production. Melina is pursuing an MBA in Digital Business Management and Artificial Intelligence at USP/Esalq, holding multiple degrees and certifications in business analytics, digital marketing, journalism, and English language instruction.