Patriciana Maria de Queirós Rodrigues

Patriciana Maria de Queirós Rodrigues. Civil Engineering degree from University of Fortaleza [Universidade de Fortaleza] (1999), has a Specialization degree in Marketing from CETREDE and an MBA also in Marketing from CEDEPE. Mrs. Patriciana began her professional activities in 1995 at the Pague Menos Pharmacies in the Special Services Sector, where she was responsible for the implementation of Private Label credit card and film development services. In 2001, after a period as a trainee manager, she took over Marketing Management, where she was responsible for all marketing planning, and with that, for the elaboration of numerous advertising campaigns at national level and for the holding of several editions of the Pague Menos Women’s Meeting. In 2004, she assumed the Commercial Board, thus being also responsible for negotiating with the pharmaceutical and personal care and beauty industries, national and international. Also as Commercial Director, she held two Pharmaceutical Retail Forums in São Paulo, bringing together the main names in the pharmaceutical retail segment in the country. She was nominated for the 2009 Marketing Professionals Award. Mrs. Patriciana participated from 1995 to 2002 as a member of the coordination of the Association of Young Entrepreneurs [Associação de Jovens Empresários] and, through this association, led several projects such as business missions to Mexico, Spain and Chile. In 2017, she became VP Commercial Director, a position she held until March 2020, when the statutory board was restructured. She is currently chairwoman of Board of Directors.