Patricia Rojas Zepeda

Patricia Rojas Zepeda is an experienced business leader with a solid background in sales and commercial management. Currently serving as Jefe Zonal de Negocios at Empresas Ariztía since November 2020, Patricia is responsible for leading the attainment of branch objectives through effective team organization, sales planning, and performance improvement strategies. Prior to this role, Patricia held key positions at Guallarauco and CCU S.A., where responsibilities included managing sales activities and promotions, controlling market participation, and optimizing budget allocations. Patricia began a career at Ripley Chile as a financial supervisor, demonstrating early expertise in commercial goal management. Academic qualifications include a Licentiate degree in Ingeniería Comercial from Universidad de La Serena and a diploma in Dirección Comercial y Ventas from Universidad del Desarrollo.