Gonzalo Montecinos Santibañez

Gonzalo Montecinos Santibañez has a diverse work experience in marketing and brand management. Gonzalo is currently working as a Brand Manager - Negocio e Innovación at Empresas Demaria S.A. since May 2021. Previously, they worked as a Marketing Brand Manager at COLUN LTDA. from February 2019 to December 2020, where they were responsible for managing the categories of Liquid Milk, Manjar, Nectar, and Waters for the Colun brand. Gonzalo also worked on improving brand equity and communication strategies for the Colun Light brand.

Before that, Gonzalo worked as a Brand Manager Marketing Tissue at Essity from February 2017 to March 2018. Their role included defining the marketing strategy for the Tissue category, managing brand equity and innovation, and collaborating with advertising agencies and media for brand communications. Gonzalo was also involved in the development and execution of innovation projects.

Prior to Essity, Gonzalo worked as a Product Manager Consumer Tissue at SCA - Hygiene and Forest Products Company from March 2015 to September 2016. Gonzalo focused on brand development, product strategy, and innovation for various categories. Gonzalo worked closely with product development and production departments to improve production efficiency and product quality.

Gonzalo also has experience at Scotiabank as an Analyst of Marketing from February 2014 to February 2015. Gonzalo was responsible for evaluating advertising campaigns and managing media plans. Gonzalo also worked in market research to analyze the impact of campaigns on brand equity and advertising recall. Additionally, they participated in the relaunch of social media for the brand.

Gonzalo began their professional career as a Trainee at Marval from June 2013 to November 2013.

In summary, Gonzalo Montecinos Santibañez has a strong background in brand management, marketing strategy, innovation, and market research, with experience in various industries including consumer goods, finance, and hygiene products.

Gonzalo Montecinos Santibañez began their education journey in 2008 when they enrolled at Universidad Adolfo Ibáñez. Gonzalo pursued a degree in Ingenieria Comercial, with a specialization in administration of companies, and successfully completed their studies in 2012.

In 2012, Gonzalo decided to further enhance their knowledge and skills by pursuing a Magister degree in Marketing at Universidad Adolfo Ibáñez. Gonzalo dedicated a year to this program, completing it in 2013.

Recently, in 2022, Gonzalo enrolled at Pontificia Universidad Católica de Chile to undertake a Diplomado program in Development and Innovation Management. This program will last until 2023 and will provide him with expertise in this field.

Gonzalo's education history showcases their commitment to continuous learning and professional development, with a focus on business, marketing, and innovation.