Nicola Smith

Nicola is a self-proclaimed rebel since birth. She instinctively approaches most situations by asking two simple, yet powerful questions: "Why?" and "Why not?” So, she’s a perfect fit to help brands find their Challenger identities. Growing up in South Africa, Nicola recognized her rebellious spirit for what it was – a vital problem-solving talent that enabled her to see possibility where others saw only closed doors. Creation and innovation have been the driving forces behind everything she does. Nicola and Daina worked together first at Moxie and she has been working with Julian and Enact for three years.