Enact Insight
Greg Durkin is the Founder and CEO of Enact Insight, a company that aims to enhance the entertainment industry through data. With experience at Warner Bros. Entertainment Group of Companies as SVP Marketing Analytics, Greg has played a crucial role in shaping marketing strategies for theatrical releases. Greg has also served as a Board Member at Los Angeles Education Partnership and as an Advisory Board Member at W2O Group. With an MBA from University of California, Berkeley, Haas School of Business, Greg's expertise lies in marketing and analytics, making him an invaluable asset in the industry.
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Enact Insight
Entertainment isn't a humdrum business but one that deals in dreams and aspirations, thoughts and feelings. At Enact Insight our mission is to help the art of entertainment flourish through data. Our team is comprised of industry veterans, scientists, and engineers who are both poets and quants. Having worked on hundreds of movie campaigns we understand how to combine expert intuition, tacit knowledge, data analytics, and creativity into entertainment marketing solutions. We're revolutionizing entertainment market research and analytics through innovations in advertising testing, campaign tracking, and release date optimization for our studio and agency clients.