Enact Insight
Lexie Asatani has experience working as a Research Manager at Enact Insight and Screen Engine/ASI, managing various brand and player experience trackers for popular entertainment franchises. Prior to this, served as a Research Analyst and Market Research Intern, gaining experience in organizing and delivering custom research deliverables. Also, worked as an Executive Administrator and Director of Parent and Alumni Relations at Alpha Phi International Fraternity, overseeing member records, newsletters, events, and fundraising efforts. Lexie also has experience as a Front Desk Receptionist at a dental office and as a Dance Director's Assistant at Next Step Dance Studio Inc. Lexie holds a Bachelor of Science in Marketing from California State University, Long Beach.
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Enact Insight
Entertainment isn't a humdrum business but one that deals in dreams and aspirations, thoughts and feelings. At Enact Insight our mission is to help the art of entertainment flourish through data. Our team is comprised of industry veterans, scientists, and engineers who are both poets and quants. Having worked on hundreds of movie campaigns we understand how to combine expert intuition, tacit knowledge, data analytics, and creativity into entertainment marketing solutions. We're revolutionizing entertainment market research and analytics through innovations in advertising testing, campaign tracking, and release date optimization for our studio and agency clients.